Sondra Roberts was started in 1980 by Sondra Camche. She had a love of luxe brands and wanted to make a luxury product at a price point that would allow women to buy one handbag a season rather than one every few years. In the years that followed, Sondra was joined by her sons, Robert and Glenn. They expanded the company’s products to include a second line called “SR Squared by Sondra Roberts”. The collection draws the same quality, construction and style, with more affordable man-made materials.


Today, the company is run in Sondra’s memory, maintaining a passionate dedication to the key ingredients she established: timeless style and selection, quality that lasts decades and unparalleled value. That formula has inspired an almost cult-like following of customers who know they are in on one of the best kept secrets in women’s fashion. A diverse selection of unique styles at affordable prices that inspires curious attention while commanding the respect of a savvy purchase, and can complete the look of any outfit on any occasion.